Goal #1:  Get 2 people a week to sign up on the mailing list.  Success is achieved after 4 weeks of achieving this goal.  Actionable Step: Create 3 Facebook campaigns that will drive traffic to the web site.  1 campaign will link to open content, the other 2 will direct to a lead capture page.

Other Notes: Leads from these campaigns will feed into Constant Contact where a drip campaign will trigger.


Open Content Campaign