Goal #1: Get 2 people a week to sign up on the mailing list. Success is achieved after 4 weeks of achieving this goal. Actionable Step: Create 3 Facebook campaigns that will drive traffic to the web site. 1 campaign will link to open content, the other 2 will direct to a lead capture page.
Other Notes: Leads from these campaigns will feed into Constant Contact where a drip campaign will trigger.
Open Content Campaign